Matt Mahowald
NPN Founder | Owner
Matt Mahowald, an esteemed leader in nutrition counseling, is the CEO and President of New Performance Nutrition. Mahowald founded his nutrition and fitness company and quickly established himself as a foremost expert in metabolic nutrition. This success, coupled with Matt’s energy and drive, allowed him to spearhead both the production of a nationally aired infomercial based on his nutrition principles, and a nationally distributed book deal with Penguin Putnam.
As a certified phlebotomist with studies in chemistry, biology, biochemistry, human sciences, and a Bachelor of Science Degree, Mahowald’s scientific background and multiple certifications in Core Stabilization Training helped him create the Personalized Program, a nutrition program focusing on the individual. This program is the basis of New Performance; a healthier optimal way of living by embracing the art and science of total wellness.
Mahowald first gained fame as a “celebrity nutritionist,” and has worked with many of Hollywood’s elite A-list actors and entertainers. Seeing productivity, health and total well- being increase dramatically in his high-profile clients, Mahowald decided to implement New Performance Nutrition’s popular program in corporations. If the Personalized Program worked so well with award-winning celebrities with demanding schedules, why wouldn’t the same program benefit a busy CEO and the hard-working employees of productive corporations? Mahowald then integrated his customized food and supplement program, which had never been seen on a large scale before, into New Performance Nutrition’s corporate nutrition wellness programs where he worked with Fortune 500 Companies, including Amgen and Prudential Financial. The program was so successful it span across Amgen’s Seattle, Rhode Island and Denver divisions. While at Amgen Matt started his relationship with Sodexho where and started their café programs with ultra-pure whey protein shakes and healthy snacks at all locations. Later at Amgen, Matt had developed with the top chefs at Sodexho an NPN approved lunch line of both hot and cold foods at all cafeterias on the campus’. His success in this genre has not only raised productivity in the workplace, but has revamped the concept of health and well-being in a thriving corporate setting.
With such an important message and impressive results rate, Matt Mahowald and New Performance Nutrition have been the subject of articles in numerous national publications including People, US Weekly, OK!, Modern Bride and Forbes.com, to name a few. His inspiring personality and knowledge of nutrition also make him a desirable guest expert on television programs, including NBC Channel 4 News, Los Angeles’ popular news show, where he has been featured on several occasions.
New Performance Nutrition was the official nutrition sponsor for the Los Angeles Marathon from 2009-2011 and is also professionally associated with the Los Angeles Marathon 2009-2010, LA Tri Club, LA Road Runners, LA Leggers, Clear Channel Los Angeles, YMCA, ACME Coaching, Team In Training and the charitable foundation Meals on Wheels.